Experts believe that with the name the actor is more than the sale will pay for the costs of the company.
Jason Statham is known for his roles in "The Transporter", "Adrenaline", "irresistible", and also works in the paintings of Guy Ritchie Lock, Stock and Two Smoking Barrels "and" Snatch ". Gazpromneft called the actor to shoot a clip to promote a new brand of the company - lube G-Energy. According to film producer Alexander Izotov, it's a good publicity stunt:
"Knowing Alexander Dyukov, the head of Gazpromneft, as a very creative, I'm not surprised that they invited so untwisted star fighters to advertise their product. This is an interesting and important word in advertising.
When selecting media character, it is important to consider not only his popularity, but also the extent to which people close to the people for whom the product is calculated. And in this case, getting more than accurate, I am sure the head of media practice of "Paynz End Merner Roman Tyshkovsky:
"Oils are buying men who own cars. These people tend to like films about race, militants. Here, from this point of view, quite correctly guessed the target audience. They know this person, so it has a certain credibility. To a man, who rides fast, which makes extensive use of machinery, he leads an active lifestyle, so they advertised product in the consumer's mind will be associated with the speed and adrenaline.
How Statham received for shooting in the video is not known. According to the Portal Life News, the actor's fee amounted to 100,000 euros. Two shooting days - in Moscow and the Czech Republic. By advertising standards, this is not a record amount, said Alexander Izotov:
"If this is true, it is the success of advertising managers Gazpromneft or agency that serves them. I think that this actor is more expensive. By some, perhaps, the reasons for such an amount of 100 thousand euros illuminated. But I think that figure should be much greater. "
Other celebrities who starred in the Russian advertising, earn more. For example, in 2006 in the video about the ketchup "Baltimore" played by Gerard Depardieu. According to the scenario he was eating his own hat. The fee amounted to 250 thousand dollars. . How, then, to write press, the athlete received 300 thousand dollars. A year later, one million dollars for participating in the campaign of vodka "Russian Ice" earned Sylvester Stallone.
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